How GBRAR and RentSpree are changing the rental game

Real estate is changing fast. Rising home prices and mortgage rates have pushed more households into renting, while investors are leaning on rental properties as a stable, long-term play. For agents, that means the rental side of the business has never been more important.

The challenge? Most of the industry’s tools and resources have always been built around buying and selling. Rentals often get left behind, leaving agents to piece together workflows and miss out on business they could be capturing.

That changes now. Because GBRAR is taking a bold step forward. 

Through their partnership with RentSpree, GBRAR is one of the first MLSs in the nation to embed a full suite of rental-focused tools directly into the MLS platform. These tools are designed specifically to help members grow their rental business.

GBRAR knows how critical it is to support agents who want to expand their expertise. “Rentals are a meaningful part of our local real estate ecosystem,” said GBRAR President, Jennifer Hebert. “By integrating RentEdge into our MLS, we’re giving our members streamlined tools that reduce friction, improve the client experience, and reflect the realities of how housing works in our region today.”

With these new tools, GBRAR is setting a new precedent for how rentals are supported, scaled, and integrated within the MLS, finally giving agents the same level of innovation and infrastructure that for-sale transactions have enjoyed for decades.

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What you’ll find in your GBRAR dashboard today

Screen

Screening tenants has never been simpler or more secure. Sign-in to RentSpree, create an application link, share it with prospective renters, and receive instant reports as soon as they apply. Run credit, background, and eviction checks to qualify renters quickly and close deals with confidence.

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Insights

Now you’ll have unprecedented access to real-time rental data and trend analysis, accessible in RentSpree directly from GBRAR.  With client-ready reports, you’ll be able to spot opportunities and guide landlord decisions.

Here’s some of the valuable information you’ll have access to for your location, so you can set smarter strategies and stay ahead of the competition:

• Average rent prices
• Average days on market for rentals
• Number of active listings
• Number of listings rented
• Median income
• Trends over time

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Distribute

Maximize reach with minimal effort. With your GBRAR membership, your listings are automatically syndicated to top rental sites like Zillow, Realtor.com, Redfin, Zumper, and Apartments.com with no extra steps required, helping you attract more leads and fill vacancies faster.

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Academy

Built by industry experts for busy agents, the Academy helps you create profitable rental strategies, capture more leads, and turn rentals into reliable, long-term revenue. With self-paced courses, webinars, tutorials, and on-demand resources, you’ll gain the tools you need to grow your business and build confidence as a rental expert.

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Nurture (coming soon)

Your rental clients are a warm pipeline of future buyers and landlords, but only if you know how and when to follow up. Soon, you’ll have automated engagement tools that make it easy to stay connected with renters and landlords long after the lease is signed, turning short-term deals into long-term relationships.

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Connect (coming soon)

Finding quality rental leads is one of the toughest challenges agents face. Connect solves this by helping you discover and engage with renters looking for representation and landlords seeking trusted leasing support, all directly inside your MLS.

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Why it matters for your business

With these new tools, GBRAR members like you finally have the resources to grow and scale your business through rentals. Because rentals aren’t just one-off transactions. They can be the foundation for future sales, repeat clients, and long-term referrals.

By giving agents access to these tools directly within the MLS, GBRAR is leading the way in giving members what they need to succeed in a market that shows no signs of slowing down. Rentals are no longer an afterthought. They’re a proven driver of growth for today’s most successful agents.