RentSpree Launches Nurture with Four More MLSs

Seattle, WA — Friday, May 8, 2026

RentSpree, the nation's top-rated rental platform, has announced the launch of Nurture, a renter-to-buyer tool designed to help agents maintain relationships with rental clients and convert them into future buyers. Effective immediately, Nurture is available at no additional cost to members of Greater Baton Rouge Association of REALTORS®, Heartland MLS, Staten Island MLS, and Rhode Island Association of REALTORS®.

Nurture integrates seamlessly into the RentSpree platform, enabling agents to build personalized follow-up sequences that keep them top-of-mind as renters transition toward homeownership over months and years.

Closing the Gap Between Rental and Buyer Transactions

Today's rental market represents a significant opportunity for agents willing to nurture these relationships strategically. Renters who work with an agent already demonstrate financial stability and engagement, and many will become buyers within 12 to 36 months. The challenge is staying in touch.

Without a systematic approach to maintaining contact, renter leads go cold. Months or years later, when those renters are ready to buy, they turn to a new agent.

"Nurture solves this by automating what agents know works," said Michael Lucarelli, CEO and Co-Founder of RentSpree. "Agents enroll a lead once, and Nurture handles the long-tail follow-up. Timed, personalized touchpoints run in the background, keeping agents top-of-mind without manual effort. It's built into the RentSpree workflow our partners already use—nothing new to learn, no new process to manage."

Transforming Rentals Into a Sustained Pipeline

For agents at GBRAR, Heartland MLS, SIMLS, and RI Realtors, Nurture enables a new way to view rental transactions. Rather than treating rentals as isolated deals, agents can see each as the start of a long-term relationship that naturally extends into the buyer transaction.

This strengthens agent-client relationships, increases lifetime value from a single initial interaction, and provides qualified buyer leads without constant prospecting.

Simple, Integrated, and Included

Nurture requires no additional software or training. Agents access it directly from their RentSpree dashboard—the same platform used for tenant screening, application processing, and lease management. It's a set-it-and-forget-it tool that handles follow-up automatically so agents can focus on today's deals.

For the four launch-partner MLSs, Nurture is included as part of their RentSpree benefits, available immediately to all members.

About RentSpree

Seattle-based RentSpree is a provider of award-winning rental software that helps easily connect real estate agents, landlords, and renters. The platform is trusted across all 50 states for its easy and secure interface and comprehensive suite of rental tools, including tenant screening, rent payments, marketing, and lease management. To date, RentSpree has partnered with more than 300 of the most influential MLSs, real estate associations, and brokerages to serve four million users in the U.S. RentSpree is ranked on Inc. 5000's fastest-growing private companies in 2022, 2023, 2024, and 2025. Visit RentSpree.com for more information.

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